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Item #:
7771855
Fashion Brands: Branding Style from Armani to Zara
85% of respondents would recommend this to a friend
Item #:
7771855
XCD 145
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Fashion Brands takes you 'behind the seams', exposing how advertising and media have transformed mere clothing into something with mystical allure.
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What Stands Out
Comprehensive Coverage
Explores a wide range of fashion brands, offering insights from luxury to fast fashion, making it a valuable resource for style enthusiasts and industry professionals alike.
Historical Insights
Provides in-depth analysis of branding evolution in the fashion industry, helping readers understand the cultural and economic factors that shape brand identities over time.
Visual Appeal
Richly illustrated with stunning visuals, enhancing the reading experience and showcasing the unique aesthetics of each featured brand, making it perfect for visual learners and fashion aficionados.
Product Details
- Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
| Publisher | Kogan Page |
| Publication date | October 30, 2012 |
| Edition | 3rd |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 0749464461 |
| ISBN-13 | 978-0749464462 |
| Item Weight | 13.1 ounces (371.39 grams) |
| Dimensions | 6.1 x 0.47 x 9.21 inches (15.5 x 1.2 x 23.4 cm) |
Who Should Buy?
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Fashion Students
Useful resource for fashion students studying branding and marketing in the contemporary fashion industry.
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Branding Professionals
Ideal for marketing and branding professionals seeking insights into fashion brand strategies from renowned labels.
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Fashion Enthusiasts
Perfect for fashion lovers wanting to deepen their understanding of brand identities and their evolution.
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General Readers
May not engage casual readers who are not specifically interested in fashion branding narratives.
Product Description
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XCD 145
Order now and get it around Sunday, October 11
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Only 1 item left in stock.
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Features & Benefits
- Explores how fashion has become accessible to everyone.
- Highlights high street brands like Zara, Topshop, and H&M.
- Features interviews with fashion industry experts and insiders.
- Analyzes the impact of advertising and media on fashion perception.
- Covers the rise of celebrity fashion brands and 'It' girls.
- Offers insight into the marketing strategies behind successful fashion brands.
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