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Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level.
| Publisher | McGraw Hill |
| Publication date | October 18, 2021 |
| Edition | 12th |
| Language | English |
| Print length | 640 pages |
| ISBN-10 | 1266103147 |
| ISBN-13 | 978-1266103148 |
| Item Weight | 3.13 pounds (1.42 kg) |
| Dimensions | 10.83 x 0.94 x 8.46 inches (27.5 x 2.4 x 21.5 cm) |
Ideal for undergraduate students studying business, providing foundational knowledge of global business practices and strategies.
Useful for educators seeking a comprehensive textbook for teaching global business concepts in their courses.
Recommended for professionals looking to enhance their understanding of global business trends and practices for career advancement.
May not provide the depth of analysis required for PhD candidates or advanced scholars in international business.
Global Business Today ISE
The "Global Business Today ISE 12th Edition" has proven to be a surprisingly valuable asset for students and readers interested in international business. Many reviewers praised the book's condition upon arrival, highlighting that it arrived brand new despite being listed as used, which exceeded expectations given its affordable price. The text is well-composed, offering comprehensive coverage of important business topics like supply chain management, cultural Considerations, ethical dilemmas, and the dynamics of cross-functional teams. However, some users noted a significant drawback: the pages are quite thin, making the book prone to damage with regular use. Additionally, while the book provides up-to-date information, it is important to note that this edition is the International Student version and does not include access to online content, which could limit its usefulness for some readers. Some feedback also pointed out a perceived bias within the text against former President Trump, suggesting that the publishers intertwined personal viewpoints with educational material. Overall, this edition of "Global Business Today" serves as a solid reference for students but may require potential buyers to Consider their needs regarding online resources and durability. **
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