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Item #:
19931680
Marketing 2016 (MindTap Course List)
86% of respondents would recommend this to a friend
Item #:
19931680
XCD 152
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What Stands Out
Comprehensive Coverage
This edition provides a thorough exploration of contemporary marketing practices, ensuring students grasp essential theories while applying real-world case studies for enhanced learning.
Updated Insights
Incorporating the latest trends and technology, this textbook equips readers with relevant tools and strategies to excel in a rapidly evolving marketing landscape.
Engaging Activities
Interactive exercises and discussions promote critical thinking, aiding students in effectively connecting marketing concepts to practical applications, thus preparing them for future careers.
Product Details
| Publisher | Cengage Learning |
| Publication date | January 8, 2015 |
| Edition | 18th |
| Language | English |
| Print length | 720 pages |
| ISBN-10 | 1305769783 |
| ISBN-13 | 978-1305769786 |
| Item Weight | 3.05 pounds (1.38 kg) |
| Dimensions | 10 x 1 x 12 inches (25.4 x 2.5 x 30.5 cm) |
Who Should Buy?
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Students of Marketing
Ideal for marketing students seeking foundational knowledge and principles in the field of marketing.
-
Aspiring Professionals
Great resource for those looking to start a career in marketing, providing essential skills and insights.
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Marketing Educators
Useful for instructors teaching marketing courses who need a comprehensive textbook for curriculum support.
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Advanced Marketers
Experienced marketers might find the content too basic and lacking in advanced strategies and insights.
Product Description
Marketing 2016 (MindTap Course List)
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Marketing Editorial Review
The Marketing 2016 18th Edition book has received generally positive reviews from customers. Many customers appreciate how the information in the book is useful and easy to understand. The inclusion of graphics is also seen as a nice and helpful feature. One customer mentioned that the text in the Kendall copy of the book is extremely small and cannot be adjusted, unless viewed on a very large tablet/Kendall. This may be a limitation for some readers who prefer larger text sizes. Another customer mentioned that the book was used as a textbook for their marketing class and it served its purpose well. The book was described as being in perfect condition upon arrival. However, there are some negative experiences mentioned by a customer who received the book without its cover and first few pages. This led to the need for additional internet research to properly cite the book for their class. Overall, the Marketing 2016 18th Edition seems to be a valuable resource for marketing students, with well-structured content and helpful graphics. However, some customers may find issues with the text size and the condition of the book upon delivery.
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Pros
- Useful and easy-to-understand information
- Nice and helpful graphics
- Serves its purpose as a textbook
Cons
- Small text size in the Kendall copy
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XCD 152
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